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Event management is about more than logistics and creativity—it’s about making an impact, especially in the not-for-profit sector. Few understand this better than Hannah Goodhew, National Event Coordinator for The Salvation Army

From her beginnings as a Diploma of Events student at College of Event Management to leading transformative events that inspire generosity and hope, Hannah’s journey is one of passion, purpose, and dedication. In this Q&A she shares her experiences, insights, and the unique rewards of working in a sector where every event has the power to change lives.

Student Hannah in black T shirt posing for pic in front of backdrop of music festival crowd

CoEM Student Hannah – 2017

Could you tell us about your journey from CoEM to becoming the National Event Coordinator for The Salvation Army?

During the final stages of completing my Diploma of Event Management at CoEM in 2017, I was fortunate to secure an internship at a not-for-profit organisation in Sydney. This experience was eye-opening and cemented my passion for working in this sector. After my internship, I explored the wedding and corporate event spaces. However, during the COVID-19 pandemic, when event opportunities were scarce, I took on a role as an Event Coordinator at a private school in my local area.

After four years in that role, an opportunity arose to join the National Events Team at The Salvation Army. This role aligned perfectly with my values and career aspirations, and I was thrilled to be offered the position!

 

…an opportunity arose to join the National Events Team at The Salvation Army. This role aligned perfectly with my values and career aspirations, and I was thrilled to be offered the position!

 

What’s unique about managing events in the not-for-profit sector compared to other sectors?

Like any industry, event management in the not-for-profit sector is demanding, but the work is incredibly meaningful. Witnessing the direct impact of our events on people in need is powerful and deeply rewarding.

A significant part of my role involves collaborating with other teams to create events that inspire donors to give. I’ve had the privilege of working alongside individuals who have benefited from The Salvation Army’s programs and hearing firsthand how their lives have been transformed. These experiences are incredibly moving and serve as a constant source of motivation.

One unique aspect of my work is helping testimonial speakers. Teaching them the skills to share their experiences is both humbling and enlightening. The ability to see the full-circle impact of your work—in such a tangible way—is a truly special part of this sector.

 

What role does The Salvation Army’s mission play in your event planning and decision-making process?

It can be easy to get caught up in the small details, but continually revisiting our “why” is essential. The Salvation Army’s mission—caring for people, creating faith pathways, building healthy communities, and working for justice—is central to everything we do.

At our events, we aim to highlight this mission, whether through showcasing specific services or hearing directly from individuals who have been helped by our programs. Alignment across national teams is crucial, ensuring our events provide meaningful experiences for our donors and guests.

Campaign branding and marketing also play a significant role, enabling us to emphasise the importance of giving hope. Having such a powerful mission as our foundation is a constant source of encouragement and guidance in our work.

Witnessing the direct impact of our events on people in need is powerful and deeply rewarding.

CoEM Graduate Hannah Goodhew 2024

CoEM graduate Hannah, now National Event Coordinator for The Salvation Army

With the holiday season upon us, how do giving and community impact shape the events you coordinate?

Giving and community impact are at the core of everything we do. We’re currently wrapping up our series of Christmas Thank You Events held nationwide. These events allow us to pause, reflect, and express gratitude to our generous donors, suppliers, and volunteers.

We’re also gearing up for Woolworths Carols in the Domain, where The Salvation Army is the charity partner. Community is integral to this event, which highlights both the needs we aim to address and the generosity of people during the holiday season. For instance, we sell Candle Bags filled with over 30 donated products, with all profits supporting our programs for those in need.

The event also showcases the incredible spirit of collaboration, with over 350 volunteers helping us run on-ground activations. It’s a beautiful celebration of collective effort and generosity.

Promotion image of 2024 Woolworths Carols in the Domain featuring the Salvation Army logo and fireworks

Promo for Woolworths Carols in the Domain

 

What skills or qualities are essential for anyone interested in event planning in the not-for-profit sector?

Coming into this role after working in various sectors gave me a broad perspective and diverse experiences to draw upon. While key skills like attention to detail, multitasking, and collaboration are crucial in any event management role, the not-for-profit sector demands a few additional qualities.

Compassion, active listening, and a genuine heart for justice are essential. These qualities not only guide your work but also help you connect meaningfully with the people and communities you’re serving.

 

Many thanks to Hannah for assisting us with this inspiring blog post ‘Want to work in not-for-profit events’. You can find Hannah on Linkedin

Graduates from College of Event Management are job-ready! If you’re wanting to find out more about a career in event management there’s plenty of information:

  • On our website about our specialised event courses
  • Any of our course advisors will be more than happy to chat to you on 02 9280 4912 or you can contact us HERE >>

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