Market events effectively and professionally
Gain a thorough understanding of event marketing. Create an industry standard event and sponsorship marketing plan.
Learn to market your event like a professional. Learn about sponsorship for events. Add an adaptable skill to your toolkit and an accredited certification to your resume.
COURSE OVERVIEW
Course Description
Events are widely used as marketing channels to promote products and services. Think brand activations, product launches and PR events.
This lively and engaging short course will introduce you to real-life strategy and planning used in event marketing. Online content covers the related area of event marketing and sponsorship and outlines key human skills of collaboration, empathy and creativity as they apply to event marketing.
There are 7 modules to complete:
- 01 The Experience Economy
- 02 The Marketing Mix
- 03 The Marketing Plan
- 04 Sponsorship for Events
- 05 The Sponsorship Plan
- 06 Evaluation
- 07 Putting it all together
Course duration
6 weeks including 1 x Orientation week
Course study load
On average this course takes a maximum of 40 hours to complete.
Course outcomes
By the end of the course you will be able to:
- Research and identify sponsorship and event marketing opportunities
- Create a ‘real life’, usable event marketing plan
- Implement your event marketing plan
- Monitor and evaluate the results of your event marketing plan
Assessment
This course has one assessment task comprising of four components:
- Portfolio which is made up of all completed activities
- Marketing Plan
- Sponsorship Plan
- Evaluation Plan
Takeaways
Students will have access to downloadable marketing templates
Support
This course is guided by a dedicated learning facilitator who is on hand for their expertise and support.
WHAT CERTIFICATION WILL I RECEIVE?
- This course is nationally accredited under the Australian Qualifications Framework (AQF).
- A Statement of Attainment will be issued on successful completion of the course.
- The recognised Unit Codes completed :
SITXMPR012 – Coordinate marketing activities
- The course can be credited to a Diploma level qualification such as our Event Manager – Diploma program
WHO SHOULD DO THIS COURSE?
This course is designed for those who are or who would like to be responsible for increasing brand engagement and awareness through the use of events.
The course content can apply across a range of industry sectors but is specifically designed for those working in or wishing to work in the events industry.
Other Benefits
- Receive a Nationally Accredited Statement of Attainment
- Knowledge of event marketing is a valuable addition to any event manager’s toolkit
- Enhance your employment prospects or career progression
Apply now and continue your career development with a deeper knowledge of event marketing.
COURSE FEES
Event Marketing FEES – $850
Upfront payment only
Entry Requirements
No pre-requisites are required for this course
Gain a
good understanding
of event marketing
Obtain a
certification for
your resume
Add to your
existing
event skills
Enjoy a fun
and interesting
online experience